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Outbound · CRM enrichment · GTM systems

GTM systems combining AI workflows withhuman expertise

Your fractional GTM team. We run your outbound, fill the gaps in your CRM and connect the tools around it, so your team spends their time selling.

3 of 5 done-with-you spots filled

2 open fractional team no full-time hire

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The work we take off your plate

AI AgentsHands-on Human QA

  • Outbound campaigns

    Lists · copy · inboxes · replies

    AI
    Finds accounts, drafts lines, sorts replies
    QA
    Approves every sequence, routes qualified replies to your CRM
    See the plans

  • CRM enrichment

    Missing fields · verified emails · dedupe

    AI
    Fills the gaps and verifies every contact
    QA
    Spot-checks the records before they sync
    What's included

  • GTM system implementation

    Call follow-ups · signals · integrations

    AI
    Drafts follow-ups from call notes and signals
    QA
    Builds, tests and maintains each workflow
    What's included

The stack behind the work

  • Clay
  • Instantly
  • Apollo
  • Smartlead
  • Prospeo
  • Apify
  • OpenAI
  • HubSpot
  • Claude
  • Claude Code
  • Cursor
  • Make.com
  • Attio
  • Railway
  • Supabase
  • Trigger.dev
  • RapidAPI
  • SerpAPI
  • Serper.dev
  • BlitzAPI

Where you are today

Three starting points. One goal.

Whether you need more pipeline, a CRM your team can trust, or tools that finally work together, we start where you are and build toward the same thing: a team that spends its time selling.

Needs pipeline

Your calendar needs more conversations

You know who buys from you. What's missing is a steady way to reach more of them without someone prospecting all day.

Pain points

  • Your team could close more deals than it has meetings for
  • Prospecting eats the hours meant for selling
  • Outbound was tried once, and the replies dried up

Outcomes

  • Qualified replies land in your CRM, answered the same day
  • Lists, copy and inboxes run for you, and you keep all of it
  • Angles tested on real numbers, so the winners get the volume
Start with outbound

Messy CRM

Your CRM is full of half-records

The accounts are in there, but your team can't act on them: missing emails, wrong titles, duplicates and contacts who left long ago.

Pain points

  • Reps research every account before they can reach out
  • Duplicates and stale contacts skew every report
  • Nobody knows which accounts actually fit your ICP

Outcomes

  • Missing company and contact fields filled in
  • Work emails found and verified, stale contacts flagged
  • Every account scored against your ICP
Start with CRM enrichment

Tools that don't talk

Your tools don't talk to each other

Call notes, buying signals and the CRM each live in their own tool, so the follow-up work between them falls on your team.

Pain points

  • Follow-ups written by hand after every sales call
  • Buying signals spotted, but nobody acts in time
  • Data copied between tools, and lost on the way

Outcomes

  • Follow-ups drafted from your note-taker, ready to send
  • Outreach drafted the day a signal shows up
  • Your CRM, signals and call notes connected
Start with GTM systems

Before you book

Where this is the wrong investment.

We'd rather say it here than on a call. Outbound works when the fit is right.

  • You sell to consumers or local shops, not to businesses with their own domain.
  • Your deal size is too small to pay for personalised outreach.
  • No one on your team is free to take the calls.
  • You want cold calls made for you. We work by email and LinkedIn only.
Not sure? Check if you're ready

Services

Three ways to work with us.

Most clients start with outbound. The same team can also clean up the data in your CRM and build the systems around it.

Outbound campaigns

We run your cold email and LinkedIn outbound and hand qualified conversations to your team.

  • Validated email lists of your TAM
  • Sequences written, tested and revised
  • Domains, inboxes and deliverability set up and monitored
  • Qualified replies routed into your CRM

What this unlocks

Qualified conversations land in your CRM. Your team takes the meetings.

Monthly plans from $1,500

See the plans

CRM enrichment

We fill the gaps in the CRM you already have, so your team works complete, current records.

  • Missing company and contact fields filled in
  • Work emails found and verified
  • Duplicates merged and stale contacts flagged
  • Accounts scored against your ICP

What this unlocks

Every record is complete enough to act on, without a rep researching it first.

Scoped and quoted on a call

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GTM system implementation

We connect your CRM, call notes and signal tools, and automate the follow-up work your team does by hand.

  • Sales call follow-ups drafted from your note-taker
  • Outreach drafted from the buying signals you track
  • CRM fields, stages and handoffs set up
  • Your tools connected, so nothing is copied by hand

What this unlocks

Your team's hours go to selling, not to moving notes between tools.

Billed hourly, scoped on a call

Book a call

Who we work with

Founders & sales teamsFounder-led companies and sales teams that need an outbound operator behind the people who close.See if this is you AgenciesAgencies that need extra hands on client campaigns: research, lists, copy, setup, and campaign management.See if this is you

The engine

Ten steps from your best customers to a booked meeting.

Every step shows who does it. Your part is a kickoff call, two approvals and the meetings themselves.

  • AI agents, checked by a person
  • Manna team, runs the step
  • Your team, the part you keep
  1. 01Manna team

    Strategy

    Your offer and best customers, turned into the ICP, the signals and the angles.

    • ICP
    • Signals
    • Angles

    Your part: A kickoff call

  2. 02AI agents

    Source

    Accounts from several databases, plus scraping for the ones they miss.

    • Databases
    • Directories
    • Job boards
  3. 03AI agents

    Clean + suppress

    Duplicates merged. Customers, competitors and open deals removed first.

    • Dedupe
    • Do not contact
  4. 04AI agents

    Qualify

    AI reads each company's live website and scores it against your ICP.

    • Website
    • ICP score
  5. 05AI agents

    Signal + route

    Each lead is checked for a buying signal and sent to the campaign written for it.

    • Hiring
    • Competitor
  6. 06AI agents

    Verify

    The right decision maker, with a work email a verifier marks valid.

    • Decision maker
    • Valid email

    Your part: Approve the first list

  7. 07Manna team

    Copy

    Short emails, one angle each, read by a person for AI tells.

    • 3 emails per lead

    Your part: Approve the copy

  8. 08Manna team

    Launch

    Lookalike domains in your name, warmed two weeks, then daily sends and weekly checks.

    • Warmup
    • Bounce checks

    Your part: Own the domains

  9. 09Manna team

    Replies + CRM

    Every reply answered the same day. Interested leads land in your CRM.

    • Interested
    • Not now
    • Opt out
  10. 10Your team

    Meeting + close

    They book onto your calendar. You or your SDR take the call and close.

    • Take the call
    • Close

Back to 01Every reply feeds the next angle: the winner gets the volume, and the rest test one change at a time.

Your part

A kickoff call, approving the first list and the copy, check-ins, and the meetings.

Before the first send

2+ weeks

of inbox warmup, while we build the list and the copy

Before we call an angle

2,000

sends, so a winner is proven before it gets the volume

See it in action

Explore the system you'd own.

Four demos on one sample client: the playbook, the CRM filling, your week, and six months of a campaign. Press play, pick a month, change the team size.

Demo 01 · The playbook

The playbook every campaign runs on

Who to target, who to write to, which signals and angles win, and how to answer objections. Each claim starts as a guess and is proven or dropped on campaign data.

6 of 6sections proven by month 6

22claims, each with its evidence

Open the playbook

Demo 02 · Inside your CRM

From an empty CRM to booked calls

Press play and watch the accounts arrive, get scored, approved, verified and loaded, then replies and calls land back in the CRM. You approve twice; nothing sends without you.

3,410accounts researched

1,012decision makers verified

Watch the CRM fill

Demo 03 · Your week

Where your 40 hours go, before and after

Set your team size and see the week today, then the week once prospecting is off your desk and the time goes to calls and closing.

+11hselling, per person a week

-14hprospecting by hand

See the week

Demo 04 · Month by month

What six months do to a campaign

An illustrated campaign: angles proven or retired on their own replies, month by month, and the winners getting the volume.

6 → 120positive replies a month

1.8%positive rate by month 6

See the months

Acme Ledger is a fictional company. The process is how Manna works; the companies, people and figures are a sample.

Selected experience / Marielle Camba

The thinking behind the work.

17 campaigns, 2,900+ positive replies on the dashboards behind them. Figures are from the live write-ups on the portfolio.

Explore portfolio
Show all 17 case studiesShow fewer

Month by month

What the first six months look like.

Every angle starts as a test, then is proven or retired on its own numbers, and the winners get the volume. Pick a month to see what changed.

Illustration

Sends a day

300

Proven

0

Retired

0

Positive rate

1.2%

Positive replies

6

What changed in month 1

Setup month. Lookalike domains are bought in your name and the inboxes warm, with spares behind them, while the list and copy are built and approved. Test sends start in the last week.

The angle ranking

Every angle to date: sends, then positive replies per contact.

  1. Hiring for a role you help withTesting500 sends · 1.8%
  2. Follows a competitorTesting500 sends · 1.2%
  3. Main offer, no signalFallback500 sends · 0.6%

Sends a day

600

Proven

2

Retired

0

Positive rate

1.5%

Positive replies

67

What changed in month 2

First real test. Both signal angles pass 2,000 sends well above the main offer, so both are proven. A third signal, companies using a competing tool, starts testing.

The angle ranking

Every angle to date: sends, then positive replies per contact.

  1. Hiring for a role you help withProven4,500 sends · 2.1%
  2. Follows a competitorProven4,500 sends · 1.7%
  3. Uses a competing toolTesting1,500 sends · 0.8%
  4. Main offer, no signalFallback4,200 sends · 0.8%

Sends a day

900

Proven

2

Retired

1

Positive rate

1.6%

Positive replies

107

What changed in month 3

Full volume. The two proven angles take most of it. The competing-tool angle reaches 3,000 sends below the main offer, so it is retired.

The angle ranking

Every angle to date: sends, then positive replies per contact.

  1. Hiring for a role you help withProven11,500 sends · 2.2%
  2. Follows a competitorProven10,500 sends · 1.8%
  3. Main offer, no signalFallback9,500 sends · 0.8%
  4. Uses a competing toolRetired3,000 sends · 0.7%

Sends a day

900

Proven

2

Retired

2

Positive rate

1.9%

Positive replies

124

What changed in month 4

One change at a time: the hiring angle gets a new first line, tested on 2,000 sends against the old one. It wins, so it becomes the standard and the old version retires.

The angle ranking

Every angle to date: sends, then positive replies per contact.

  1. Hiring, new first lineProven2,000 sends · 2.9%
  2. Follows a competitorProven16,500 sends · 1.8%
  3. Main offer, no signalFallback14,300 sends · 0.8%
  4. Hiring for a role you help withRetired18,500 sends · 2.3%
  5. Uses a competing toolRetired3,000 sends · 0.7%

Sends a day

900

Proven

2

Retired

2

Positive rate

1.9%

Positive replies

124

What changed in month 5

A steady month. The new hiring email carries the most volume, and a new offer for competitor followers starts testing against the current one.

The angle ranking

Every angle to date: sends, then positive replies per contact.

  1. Hiring, new first lineProven10,000 sends · 2.6%
  2. Follows a competitorProven22,500 sends · 1.8%
  3. Follows a competitor, new offerTesting1,500 sends · 1.6%
  4. Main offer, no signalFallback18,600 sends · 0.8%
  5. Hiring for a role you help withRetired18,500 sends · 2.3%
  6. Uses a competing toolRetired3,000 sends · 0.7%

Sends a day

900

Proven

2

Retired

3

Positive rate

1.8%

Positive replies

120

What changed in month 6

The new competitor offer reaches 4,200 sends below the current one, so it retires and its volume goes back. At 900 a day the inboxes are full: more replies now take more inboxes, or a sharper angle.

The angle ranking

Every angle to date: sends, then positive replies per contact.

  1. Hiring, new first lineProven18,000 sends · 2.6%
  2. Follows a competitorProven27,300 sends · 1.8%
  3. Main offer, no signalFallback22,900 sends · 0.8%
  4. Hiring for a role you help withRetired18,500 sends · 2.3%
  5. Follows a competitor, new offerRetired4,200 sends · 1.5%
  6. Uses a competing toolRetired3,000 sends · 0.7%
Positive replies per monthPositive replies ÷ contacts, three emails per contact
050100150Month 1: 6 positive replies6M1Month 2: 67 positive replies67M2Month 3: 107 positive replies107M3Month 4: 124 positive replies124M4Month 5: 124 positive replies124M5Month 6: 120 positive replies120M6

An illustration of how a campaign behaves, built from how ours run. Not a client's data, and not a promise.

Pricing

Two outbound plans.

Both plans include list building, strategy, copy and reply handling.

Intro

$1,500/mo

+ $100 one-time setup

Best for
Getting outbound live fast
Channels
Cold email
Daily sends
Up to 300 emails
Inboxes
10 inboxes
Sequences
1 to 2
Revisions
Unlimited revisions
Check-ins
Monthly call
What you keep
Everything we build
Book a call

Done-with-you

2 of 5 spots open

$2,500/mo

+ $299 one-time setup

Best for
Teams that want a fractional outbound team
Channels
Cold email + LinkedIn
Daily sends
Up to 900 emails
Inboxes
30 inboxes
Sequences
3 to 5
Revisions
Unlimited revisions
Check-ins
Biweekly call
What you keep
Everything we build
Book a call

Scope and terms are agreed on the call. On both plans you own and pay for the domains, inboxes and sending platform; we set them up and run them. CRM enrichment and GTM system implementation are scoped and priced on the call too.

The person behind the work

Hi, I'm Marielle.

I'm a GTM engineer and outbound specialist. My work spans prospect research, data enrichment, campaign copy, email infrastructure, and automation.

With Manna GTM, I bring that hands-on experience to founders, sales teams, and agencies that need help getting the work done.

Get to know my work

Client feedback

In their own words.

Founders on what it is like to work with Marielle, the lead behind Manna GTM. The team is built around the same way of working: hands-on, inside the campaigns, and in touch every day.

Kazzy KhazaalFounder, Dreamwell.ai0:39

The best GTM member we've ever had. We brought in 8 clients in just 2 months with Marielle's help. We didn't have to handle the campaigns at all, and she kept us updated daily, providing support that went far beyond simply managing the campaigns.

Vlad MihuFounder, group-venluto.com

Before we get started

What founders ask us on every call.

Where do the leads come from?

Your best customers set the pattern. We pull from several databases, because each one misses people, then scrape directories, job boards, Google Maps and public records for the rest. An AI check scores every company against your ICP and its live website, and only verified emails go out. The list is yours to keep.

How do you choose who to email?

The signal decides the message. Each lead is checked for a buying signal first, such as hiring for a role you help with or following a competitor, and goes to the campaign written for that signal. Leads with no signal get your main offer.

Whose inboxes and domains?

Yours. We buy lookalike domains in your name, never your main domain, and put three inboxes on each. Every inbox is authenticated and warms for at least two weeks before the first send, then sends at most 30 emails a day.

Who writes the emails?

We do, and you approve every word. Short emails, one angle each, three per lead, asking for a reply rather than a call. Each angle gets about 2,000 sends before we call it, and the winner gets the volume.

Who answers the replies?

We do, the same day. Interested leads get what they asked for and your calendar link, and land in your CRM with the full thread. Referrals and "not now" get followed up when they asked; opt-outs go straight onto your do-not-contact list.

Do you book the calls?

The prospect books onto your calendar from our reply, and you or your SDR take the meeting. We work by email and LinkedIn only, with no cold calling.

What reply rate can I expect?

Plan on 1 to 2% positive replies per contact reached. Across the 15 campaigns in our work that report contacts, the median was 1.3%. Narrow, signal-based lists ran higher, up to 5.2%; very large, broad lists ran lower.

How fast, and what does it cost?

First sends usually go out in weeks 3 to 6, once the inboxes have warmed while we build the list and copy. If you already have warm inboxes, sending can start in week 1 or 2. Outbound plans start at $1,500 a month plus a one-time setup; the sending tools are in your name and billed to you directly, and the data and AI tools are included.

Before you spend on outbound

Not ready for outbound? Here are the 6 signs.

Outbound rarely fails because of the list or the tool. It fails when the basics behind it aren't in place yet.

If any of these sound like you, outbound will spend your money before it makes you any. Not sure? That's what the call is for. We'll tell you honestly, even if the answer is "not yet".

Check if you're ready

  1. You can't say who you sell to in one sentence.

    If the ICP is everyone, the list is no one. Outbound needs a specific buyer with a specific problem.

  2. Your offer only makes sense on a call.

    A stranger reading one email needs a reason to reply. If the value takes a demo to explain, cold email can't carry it.

  3. You have no proof yet.

    No customers, no results, no story. Cold buyers need one believable reason to trust you.

  4. Nobody on your side can take the meetings.

    We route qualified conversations into your CRM. Someone on your team has to follow up fast and close.

  5. You need revenue this month.

    New inboxes need weeks of warmup, and campaigns need a few rounds to find the angle that lands. Outbound compounds; it is not a switch.

  6. You'll judge it on the first 100 emails.

    One batch tells you almost nothing. Real answers come from testing angles at volume over several weeks.

Let's get to work

2 managed spots left.

Book a 30-minute call. We'll look at your market and tell you honestly whether outbound will work.

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